We live in a digitalized world where technologies power many industries and the cinema business isn’t an exception. By developing custom software solutions, cinemas can easily automate most of their routine processes such as reserving seats, selling tickets, or providing information about movies schedule and price categories. In addition, these software solutions are an important component of an overall strategy to enhance customer experience and bring significant competitive advantages.
In this article, we shed light on the importance of custom software applications that can take any cinema business to the next level. Take a look at some of the custom software applications for cinemas that we developed for one of our clients.
Create a rich and seamless user experience – no more waiting in lines!
There was a time, not that long ago when people rely on newspapers or cinema ads to plan their nights out at the movies. Sometimes, when a new anticipated movie was released, a long queue could be spotted at any movie theatre. Furthermore, you could have spent hours in a queue and still not get a movie ticket at the end. Nowadays, the internet and software applications changed all that, ushering us into a new era of online reservation, purchasing, and advertising.
Online ticketing web app system
As competition is getting tougher and customers are more demanding, the cinema business needs to offer the best customer experience possible. One way to achieve this is by providing a software application that will allow movie lovers to select seats and purchase tickets from any device, rather than queuing up in front of the box office. These applications save time for both employees and customers and provide an easy way to purchase tickets with just a few clicks.
Webshop for concession items
In addition to online ticket purchasing, a custom software app can provide a fast and straightforward way for customers to order concession items (popcorn, soda, candy, or other products) and avoid crowding at the box office. They can pay or reserve the products online and pick them up before the movie starts.
With the help of this feature, cinemas can promote their products online and the crew can have all the orders prepared in time for the customer’s arrival.
Online loyalty systems
Loyalty programs are the main key to creating long-term relationships with customers. A bespoke software app can be the perfect tool to encourage customers to continue making ongoing purchases in the future. By integrating a loyalty system, you can offer your customers an elegant rewards program experience.
The magic of a custom software solution is that you can choose which functionalities your app should have. You can encourage regular cinema visits and ticket purchases using special discounts, loyalty points, or any other reward system.
Online product sales
Another feature that you can implement in your custom software app is product sales. Cinemas can offer the possibility of online voucher purchases or any other items available for sale ( movie merchandise and more).
There are, of course, many more types of custom software solutions cinemas can benefit from. Depending on the needs of each business, there is a software app that can provide the best solution.
In any instance, we recommend opting for custom software development solutions rather than out-of-the-shelf software. Keep in mind that a system perfectly tailored to your business needs will bring more benefits to your cinema and will definitely pay off in the end.
If you are looking for a team to provide custom software solutions for cinemas, or you need help with software development, feel free to contact us. We have the experience and know-how to take your business to the next level.